Crabs Studio was asked by DYLM Agency to manage the entire CG production of the Terrésens’ ad.

The complete management of the CG represented a major challenge. It required a creative synthesis between abstract and figurative elements to illustrate Terrésens' values.

Working closely with DYLM Agency, the collaboration was marked by rapid exchanges and a mutual understanding of expectations.

Although adjustments were necessary, the collaboration laid the foundations for a solid relationship.

Despite adjustments along the way, Terrésens produced a visually rich ad, encompassing all facets of visual creation, from storyboarding to editing.

This project underlined the importance of rigorous planning in CG creation. For Crabs Studio, it also highlighted the need for a clear structuring of stages from the outset of the project, in order to optimise the creative process while respecting deadlines and budgets.